PRRM News 2/22

[ToddCT]

Prime Rate Investors, Inc. Subsidiary to Syndicate Nationwide Programming

STOWE, Vt., Feb 22, 2005 (BUSINESS WIRE) -- Prime Rate Investors, Inc. (OTC.PK: PRRM) announced that its subsidiary, High Angle Media, Inc., will participate in the 2005-06 "Mountain Top Ski and Snowboard Series," syndicated nationwide by New Visions Syndications of Aspen, Colorado. Specially formatted episodes of High Angle Media's "Backcountry TV" were part of this year's Mountain Top series; each episode has reached over 67 million total potential viewing households in the U.S. Additionally, episodes were shown on US Airways Inflight Entertainment Network on all international Atlantic flights into the U.S. to nearly 200,000 passengers. The "Mountain Top Ski and Snowboard Series" airs on broadcast and cable network affiliates of major networks including ABC, NBC, CBS, and Fox throughout the nation.
Next year's series will begin airing Sept. 1, 2005. "We are thrilled to continue our relationship with New Visions Syndications," commented High Angle Media Sales Manager Jamie Morris. "Through the nature of its widespread syndication, the series is an excellent venue to build brand awareness of both Backcountry TV and High Angle Media productions. It also provides a platform for DVD sales and the nationwide exposure for our advertisers and show sponsors has been tremendous," he concluded.

PRIME RATE INVESTORS (OTC.PK: PRRM) is a multi-media holding company with interests in outdoor sports, retail, e-tail, print, web, television and film. The company's strategic relationships with multi-faceted, outdoor sports entities allow it to offer diverse advertising solutions to businesses seeking multi-media exposure. Its wholly owned subsidiaries include Stowe TV-10 and Adirondack TV-33, RSN affiliate broadcast companies, and High Angle Media, Inc., a video production company. The Company also manages RSN affiliates Sugarbush TV-12 and Smugg's TV-9.

For more information, visit the Company's websites, www.prrm.us and www.highanglemedia.com.

This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic and business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

SOURCE: Prime Rate Investors, Inc.



CONTACT: Prime Rate Investors, Inc.
Dan Burgess, 802-253-0199
www.prrm.us
[e-mail]


Copyright (C) 2005 Business Wire. All rights reserved.

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[stevpot99]

what I find interesting about this pr is the time it was released why sp early in the morning . What time zone would that be in hummm

[Warren]

What I am seeing is thast they are now bringing in some bigger money for advertising. These PRs are more for those in the know, then your average investor. They have many clients in the winter sports area advertising on their stations and promotions and productions. Where this one is to be aired on ABC, NBC and Fox says or has the implication that the sponsers are going to have to put up bigger bucks.


I know we are not getting numbers (yet), but we are seeing the foundation being built for a very strong little company. Remember the hole is retail (store or stores) ecomerace (internet sales) media (tv channels, other forms of media) and we also have distirbution of a brand in USA so that would be commercial wholesaler.

OK you want your X in our stores or you want your X featured in on line we need you to pay for the ads to push it while we increase its exposur in our stores and ecommerace sights.

You got it we get the profits of the sales to rhe public and we make profits of the adds we solt to the vendor. What a wonderful world we live in.

[ToddCT]

Warren I actually think this is more or less saying that they are trying to move closer to a national rather than regional market.

The nationally syndicated show or network that they were talking about will reach many more people than the local New England stuff that they are currently doing.

That to me is a very good sign. Moving from a local ro national company is one of the main reasons that companies go public to raise money.

T

[Warren]

You caught that as well as I did. I just seen the more advertising money they will be receiving to add and promote themselves.

I know it is not going to inprove the PPS in the short term however this is a great foundation to support higher PPS in the future.


Just my opinions.

[ToddCT]

My thoughts exactly,

I tend to invest longer term than what just about anyone who invests in these pinkys do. I look at the 1 to 3 year time horizon for every stock before I buy it.

T